What is niche in freelancing?
A niche in freelancing refers to a specific area of expertise or focus that a freelancer chooses to specialize in. It is a narrow segment of the market, which is characterized by a particular skill set or subject matter expertise that distinguishes the freelancer from others. By focusing on a niche, freelancers can differentiate themselves and offer unique value to clients seeking specialized services. It also helps them build a reputation as an expert in their field, which can lead to more high-paying and consistent work opportunities.