Turning emails into money

Gain new clients by utilizing the best email marketing and automation company, which offers suggestions on how to increase opens, clicks, and purchases.

Due to its extensive advertising campaign, Mailchimp is one of the most well-known marketing automation tools available. The platform just launched a number of e-commerce features and promises to make email marketing more approachable.

 

Often when people think of email newsletter tools, MailChimp comes to mind. This could be due to their excellent marketing efforts and charming monkey-themed design. But judging by the fact that they claim over 14K individuals sign up for their site every day, I suppose I’m not alone.

 

While most online customer reviews of Mailchimp are positive, they might not be entirely accurate. You may have read some of these reviews. Our analysis of Mailchimp is methodical and based on our understanding of numerous other basic and sophisticated marketing automation solutions as well as real-world experience. So what do you need to know?

Mailchimp Additional Features and Services

If you wanted to summarize Mailchimp’s new approach, you could say that in addition to providing unique Website and Commerce plans to cater to merchants, it also provides small business digital marketing services. These designs permit the creation of online stores and include facilities for service booking. For new and small enterprises, this is great news: To build these plans is free. Customers are only billed when they make a purchase (the free tier begins with a 2% per-order transaction fee).

 

All of this happened after Mailchimp finished a recent round of acquisitions. It purchased the platforms (Sawa and BigTeam) for automated design and surveys in 2019 and Inspector 6 for AI content shortly after. Again, Mailchimp stands out from many other rivals pursuing the same kinds of purchases due to the fact that they have finished the post-purchase integration work to genuinely make these engines part of their main platform. Several competitors just give the new software its own name and continue to offer it as an extra-cost addition to their email marketing suites.

 

Think about SMS marketing. There is an additional cost for this channel, which is provided by many carriers and is swiftly surpassing email in popularity. Mailchimp acquired Chatitive, a two-way SMS marketing platform, in January 2021. The business is making an effort to incorporate Chatitive into its main email marketing techniques.

 

Mailchimp has converted what was just an email marketing tool into a complete digital marketing hub that incorporates multi-channel campaigns and some marketing automation. Postcards, landing pages, Instagram and Facebook integration, Google Ads for social media sharing, and even a personalised marketing plan are all handled by the platform.

Pricing and Features of Mailchimp

Mailchimp continues to have a straightforward pricing structure despite adding so many additional features. Given how generously Mailchimp makes its essential functionalities available, it is hard to resist the free plan. You have free access to seven marketing channels, one-click automation, basic templates, a CRM, surveys, websites, and custom domains. It’s a special strategy that makes Mailchimp an appealing and simple method to try out almost all of the platform’s features.

 

The CRM approach also promotes the growth of subscriptions because pricing is based on the number of contacts. The free tier’s 2,000 contacts and 10,000 monthly email sends should be more than adequate for a test run or an initial campaign. Use Mailchimp’s online calculator to enter your anticipated subscriber count and get an immediate price quote if your company needs larger capabilities. For instance, a 5,000-user monthly subscription package costs $74.99.

 

A minor but expected negative is that Mailchimp’s fees have increased since our previous evaluation because of all the new capabilities. The Essentials Package, which starts at $9.99 per month and is now targeted at frequent email users. It enables up to 50,000 contacts and A/B testing. The Standard Package comes with automation and custom-coded templates. It starts at $14.99 a month for businesses with up to 100,000 contacts. The Premium option, on the other hand, has a monthly cost of $299.99. This method includes multivariate testing, bespoke domains, and advanced audience segmentation. Direct phone assistance is now offered, and more than 200,000 connections can be supported.

 

While Mailchimp’s Standard Plan costs $14.99 and can hold up to 50,000 contacts, Campaigner’s mid-tier plan costs $19.95 and can only hold up to 5,000 contacts. That’s a decent deal. Furthermore, Mailchimp’s subscription levels do not have a sending cap, but you will still need to pay for email credits based on the number of emails you send. Once more, not many of the rivals will provide that. However, bear in mind that if you choose a pay-as-you-go option and terminate your account or get banned from Mailchimp for spamming, you won’t be refunded for any unused email credits. 

Pros & Cons

PROS

• Full marketing hub.
• Flexible pricing and a workable free tier.
• Options for revenue sharing are provided by websites and e-commerce strategies.
• includes turnkey e-commerce for retailers.

 

CONS

• average email template usage.
• The ability to track campaigns is restricted and challenging.

FAQs

What is Mailchimp used for?

An all-encompassing marketing tool called Mailchimp is utilised by people and businesses of all kinds. Everything is under your control, including your email newsletters and online shopping.

 

Is Mailchimp free? Where is the catch?

Since they altered the plans and prices and limited you to 500 subscribers, the free plan is not the best deal. Another disadvantage is that you can’t use all the functions (testing and reporting, for example, are limited), and your emails will have a little MailChimp advertisement. It gets quite pricey if you exceed the maximum of 500 subscribers.

 

Can I use WordPress and Mailchimp together?

Yes, Mailchimp and WordPress work together. The only steps needed are to register and add the plugin to WordPress.

 

Can you trust Mailchimp?

Mailchimp is an authorised provider of email marketing services. It offers a secure method for managing contacts and helps small businesses store customer data safely.

 

Mailchimp: A CRM or not?

An email marketing tool is Mailchimp. It is not what we’d call a CRM, despite the fact that you may store contacts and reach out to them via email marketing. Learn about CRM in this article and which CRM software is best for small businesses.

Final Words

In order to maintain its long-standing dominance in the email marketing industry, Mailchimp has entered the e-commerce market, made it possible for businesses to launch online storefronts, and developed its platform into a multichannel marketing hub.

 

Beginner marketers might consider Mailchimp. The platform guides you step-by-step as you build your first email marketing campaign. Additionally, you won’t require a separate domain and web design provider for your e-commerce website. The free plan is ideal for a little trial campaign as well.

 

Mailchimp, however, lacks the strength of rivals like Constant Contact, MailerLite, and AWeber. The latter options are more appropriate for sophisticated marketers and agencies. As you scale your campaign, the cost of Mailchimp can likewise become out of control. All things considered, the options we outlined are a better deal.

 

If you want to know about any other tool then read our article: 

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